Social presence — Pro Link Solutions

Prepared for Pro Link Solutions — Brandon Rangel / IgnitivIO Date: August 28, 2026

What this doc is

This is direction for whoever runs Pro Link's social — and today, that's family. The DBA side is already handled in-house by Jacob's wife, and that's the right setup: the person closest to the brand runs the brand's voice. Nothing here is meant to move that.

What follows is strategy handed over — where to post, how often, what to post, and ten opening topics ready to run — so whoever executes internally has a clear playbook without having to invent one. If y'all ever want a walk-through, or want help spinning up the LinkedIn Company Page refresh, that's an easy call.

The recommendation is deliberately narrow: one primary platform, one cadence, two content lanes, ten opening topics. Everything else waits.

The frame

The Pro Link brand is climbing from "trusted Lubbock commercial contractor" to "the property-maintenance partner national brands hire in Texas and the South." Social is one of the lowest-cost, highest-signal levers to accelerate that climb — but only if it's on the right platform, in the right voice, and on a rhythm the business can sustain without pulling anyone off billable work.

Platform focus — LinkedIn first

For a commercial B2B facilities-maintenance company selling into property managers, brand facilities directors, and corporate real-estate teams, LinkedIn is where the buyers live. It's not close.

The people who sign multi-site maintenance contracts (property managers at retail centers, ops directors at restaurant groups, facilities leads at bank/healthcare portfolios) spend real time on LinkedIn. They do not spend real time on Instagram or Facebook for vendor discovery.
LinkedIn's algorithm rewards consistency over reach — 2 posts a week from a company page with real photos and specific project language will out-perform a viral one-off within 90 days.
LinkedIn indexes to Google — every post becomes a small SEO asset for the Pro Link brand over time.

Instagram and Facebook stay with the DBA / Lubbock's Pro Services side exactly as they are today — that's Jacob's wife's territory and it's working. Those channels aren't the priority for commercial pipeline. That's LinkedIn.

Cadence — 2 posts per week

Sustainable, measurable, and enough to build momentum without becoming a job on top of a job.

Tuesday: project showcase (see Lane 1 below).
Thursday: preventative-maintenance explainer (see Lane 2 below).

Two posts, ~30 minutes of production time each. Done from a phone. No agency required.

Two content lanes

Lane 1 — Project showcases (Tuesdays)

Real work, real properties, real before-and-after. This is the strongest signal Pro Link can send to a property manager scrolling the feed: "This is a company that shows up and gets it done."

The template (works for any project):

One clear photo. Before/after side-by-side if it applies; otherwise the finished work with something in frame that shows scale.
One short paragraph. What property type, what service, what problem it solved. Named city if the client permits — otherwise "a Texas retail center" is fine.
One specific detail. Response time, number of sites in the sweep, hours on site, gallons of paint, square feet of concrete. Specifics beat adjectives every time.
One line about the standard. "Same crew, same protocol, every location" or similar.
No hashtag spray. 2–3 relevant tags maximum.

Lane 2 — Preventative-maintenance explainers (Thursdays)

Educational, buyer-focused, positions Pro Link as the expert a property manager should already be listening to. These posts build trust with the exact people who eventually award multi-site contracts.

The template:

A question or a myth in the first line. "Most parking lots fail 3 years earlier than they need to. Here's why." That hooks the scroll.
Two to four short paragraphs explaining the mechanics in plain language. No jargon.
One actionable takeaway. What a property manager should check, ask their current vendor, or budget for.
A soft close. "Happy to walk any property manager through this — DM open."

Ten opening topics (five per lane)

Real topics from Pro Link's service world — enough to run for five weeks without repeating.

Lane 1 — Project showcases

Whataburger site refresh — landscape + concrete + pressure washing at a multi-store sweep. One before/after per store, one caption for the whole sweep.
Austin roll-out kickoff — first project photo from the new Austin coverage, framed as "day one in a new market, same standards."
After-hours emergency repair — plumbing or HVAC on a Sunday for a retail/restaurant client. Response time is the story.
Snow & ice sweep from last winter — a parking-lot-cleared-by-6am photo. Post it in January or October pre-season as a reminder that snow response is a contract, not a scramble.
A whole-property walk-through in one post — landscape + irrigation + parking-lot + roofing on one site, one crew, one visit. "Bundled service" made visible.

Lane 2 — Preventative-maintenance explainers

Why irrigation systems fail in Texas summers — and the two checks a property manager can make in September to avoid a spring rebuild.
The real cost of skipping seal-coat on a commercial parking lot — years shaved off the lifecycle, insurance implications, tenant complaints.
HVAC preventative maintenance ROI — what regular filter/coil service does to a rooftop unit's lifespan on a Texas retail center.
The commercial roof inspection nobody asks for — post-hail-storm checklist for property managers who don't know what to request.
Vent hood cleaning and fire-code compliance — what restaurant operators should ask their maintenance vendor about NFPA 96, and how often.

Five weeks of runway from this list alone. New topics come from the field — every project done is a potential post.

What stays untouched

The Facebook and Instagram DBA presence (Lubbock's Pro Services and any other consumer-facing brand accounts) stays with Jacob's wife exactly as it is today. That's a separate brand, a separate audience, a separate cadence, and it's working. Nothing about this recommendation changes what she runs.
Any existing SEO / paid / review-collection work stays with the current partner. Social is a distinct channel and doesn't overlap.

Where the platform helps later

Direction now, tooling in the build, execution stays where it is.

As part of the platform build already scoped, a lightweight posting workflow gets added — one place to draft a post once and publish it across every Pro Link brand page (Lubbock's Pro Services, the Houston page, the Austin page, the Pro Link Solutions commercial page, and any brand added later). Schedule a month of content in an afternoon. Whoever runs social — internally today, whoever tomorrow — works from one queue instead of six tabs.

The mechanic that makes it easy: every time a crew closes out a job in the field app, they're already taking before/after photos. In the built platform, closing a work order shows an optional "post this?" step — one tap queues the photo plus a project-showcase caption template for review, ready to publish to whichever brand page fits. The field crew's normal work becomes the social pipeline. No separate content-production process. No agency retainer.

Same tool, one layer out, can be offered to Pro Link's vendors and clients under the Pro Link umbrella — a small value-add that costs nothing to extend once the workflow exists.

The important part: that's a Phase 2 platform add, not a Phase 0 ask on whoever runs social today. The two-posts-a-week LinkedIn rhythm can start manually with nothing more than a phone. The platform work makes it scale later; it doesn't gate starting now.

Start line

Week 1: stand up (or refresh) the LinkedIn Company Page. Confirm cover image, tagline ("Commercial property maintenance across Texas and the South"), services list, and locations.
Week 2: first Tuesday post (project showcase from the last completed sweep) + first Thursday post (topic #6 from the list above).
Weeks 3–7: work through the topic list, one Tuesday and one Thursday post per week.
Week 8 and beyond: the field starts feeding topics faster than the calendar can consume them. Curate, don't manufacture.

That's the whole recommendation. Small, sustainable, on the platform where the buyers actually are, in a voice that matches how Pro Link already talks about its work.

Happy to walk through any of this on a call, and happy to help if asked — the LinkedIn Company Page refresh, the first four posts drafted from the topic list, or a walk-through with whoever runs social internally. Otherwise the playbook is theirs to run.

— Brandon Rangel · IgnitivIO · info@ignitiv.io · ignitiv.io